Bigmouthmedia & Steve Leach: Managing a Winning Team

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Case Details:

Case Code : LDEN061
Case Length : 15 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Setting up a Winning Team in a New Industry Contd...

However, he scripted a success story with Bigmouthmedia, which as of 2009 was the leading agency for full search in Europe offering its clients Internet marketing services such as search engine marketing⁴, search engine optimization (SEO), pay per click management⁵, display advertising⁶, affiliate marketing⁷, brand protection⁸, etc. Along the way, he won a number of awards and accolades. Between 2007 and 2008, Leach received some of the most prestigious awards for entrepreneurship. According to experts, his entrepreneurial flair, vision, determination, and drive helped him set up the company and grow it into a hugely successful one. As important were his leadership skills and ability to set up and develop a winning team...

Excerpts >>

4] Search marketing is a kind of marketing on the Internet that helps companies increase their visibility in search results of search engine pages. These are of two types - search engine optimization (SEO) and search engine marketing (SEM). SEO improves the client's standing in the normal, or 'organic', search results that search engines such as Google return to users; SEM entails keyword-hased pay-per-click (PPC) form that allows organizations to bid on keywords and make sure that its brand comes higher up the search engine's paid-for listings.
5] Pay per click management is an Internet-based advertising used on blogs, search engines, and advertising networks. In this technique, the publisher pays its host only if the ad is clicked on.
6] Display advertising is the most popular form of online advertising worldwide. It is used for advertising products, services, and websites, and for displaying a person's opinion on a particular topic.
7] Affiliate marketing is a form of Internet marketing wherein the company rewards individual affiliates or a group of affiliates for every customer brought by the marketing efforts of the affiliate.
8] Brand protection refers to probing the web to make certain that the brand owned by company is not misused by other companies. Several agencies and legal advisors are also involved in curbing these activities.


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